Forestwalk: A Series

Growing a startup.



Launch Now

February 28, 2026

On trading comfort for speed.

Inside us are two wolves. One wolf wants to craft, polish and refine – make things of exceptional quality. The other wolf wants to move fast and get feedback now. The two wolves don’t always get along. For years, I’ve balanced this by working toward exceptional products but constantly collecting...

5 min read →


Building Something Big

August 31, 2025

On the pros and cons of the indie path.

When I talk about building Forestwalk, people who’ve long known me are sometimes surprised that I’ve been using terms like “runway”, “venture-scale”, and other jargon more associated with the VC world than indie or lifestyle businesses. And indeed, I do have a secret to come clean about. You see, for...

3 min read →


Testing the Untestable

October 31, 2024

The four phases of automated evals for LLM-powered features.

I gave a talk version of this article at the first Infer meetup earlier this month. Let’s say you want to build an LLM-powered app. With a modern model and common-sense prompting, it’s easy to get a demo going with reasonable results. Of course, before going live, you test various...

9 min read →


Starting Forestwalk

August 16, 2024

A wild startup appears.

Last month, I started full-time on a new startup. It’s early days, but we’re having a lot of fun. A startup, fundamentally, is a search for a repeatable, scalable business model. You rapidly try things, run experiments, learn, and iterate your theories about how to build a useful product that...

2 min read →

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