startups: A Series



Starting Forestwalk

August 16, 2024

A wild startup appears.

Last month, I started full-time on a new startup. It’s early days, but we’re having a lot of fun. A startup, fundamentally, is a search for a repeatable, scalable business model. You rapidly try things, run experiments, learn, and iterate your theories about how to build a useful product that...

2 min read →


Feeding the Baby

June 29, 2024

On accidentally becoming a CEO.

A lot of startups with first-time founders have unclear roles. When I started my first business, Steamclock’s co-founder Nigel was far more experienced, being ten years my senior. I’d assumed he would take a more CEO-like role, but other than that I’d put little thought into our positions. We were...

4 min read →


Sell First, or Build First?

April 30, 2024

An age-old startup question.

Recently I’ve been talking to potential customers about a product space I’ve been exploring. One thing I’ve wondered as I do this is, “At what point should we ask our first customers to pay?” Writing on how to develop a SaaS product tends to advocate one of two approaches: “Sell,...

7 min read →


Splitting Services and Product

December 30, 2023

The story of a plan: take a break, and get focused.

Last year, I realized it was time to switch things up. In 2010, my co-founder Nigel and I started Steamclock. The vision was to build products for clients, and use those profits to fund our own product development. Which worked! Mostly. We’ve built a client business that’s been growing and...

6 min read →

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